producer. writer. editor.

PROJECT DIRECTION.

PROJECT DIRECTION + MANAGEMENT

Cali has been contracted to oversee and lead projects including creative endeavors, social justice movements, and non-profit or philanthropic efforts. A sample of highlights and project descriptions for clients including ‘me too.’ Movement and director Ryan Coogler follow below.


Ryan Coogler - Director; Founder of Blackout for Human Rights
Contracted to:
- Oversee day-to-day business operations for Noah Coogler, PKA White Dave, including music licensing, publishing, and online presence
- Executive produce all music videos, ranging from large scale, big budget productions to hiring artists for smaller scale videos
- Manage coordination of live events, and book/coordinate personal appearances
- Manage publicity efforts ranging from coordinating video premieres to feature stories with top-tier outlets

Cali also served as a producer and the talent coordinator of Ryan Coogler’s concept Justice for Flint--a large scale fundraising event featuring talent including performances from Stevie Wonder and Janelle Monáe, as well as panel discussions. Live streamed and filmed with multiple cameras, the event was produced with a broadcast feel.

‘me too.’ Movement
Contracted to:
- Helm logistics for the movement’s daily operations
- Oversee website rebranding and relaunch of metoomvmt.org—including coordination of forward-facing as well as backend engineering
- Manage relationships and strategies for educational and creative projects with companies including Deutsch, FCB West, and Essence Magazine
- Create brand assets including pitch decks, one-sheets, and business cards
- Hire and train research assistants who would contribute to the website database of resources for survivors, allies, and advocates
- Oversee the process of compiling and verifying data sourced from a national survey
- Draft, distribute, and organize documents including consultant contracts and non-disclosure agreements (with assistance from an attorney)
- Create weekly reports detailing progress of the aforementioned, as well as any monetary donations made in relationship with New York Women’s Foundation.

College Advising Corps
Contracted to:
- Improve and/or establish the brand’s internal and external communications, marketing, and branding strategies
- Lead a team of employees and interns while also serving as the point of contact with the organization’s multiple departments and partnerships
- Create and implement campaigns to support the brand’s mission and community efforts
- Increase brand awareness for both the nonprofit and its founder, seeking to establish both as thought leaders
- Leverage Cali’s existing “influencer” relationships and foster new ones to serve as ambassadors, advocates, and aligned partners for the brand
- Identify events and opportunities where the brand and founder could be pitched as experts in education and education reform
- Create a comprehensive media strategy including analysis, a descriptive ten-point plan including both immediate response and pitched concepts, and setting a 16-month calendar of media activities
- Produce original content (both video and written) that would be used for social media and for pitching to news outlets
- Oversee a complete website revamp including visual branding, photography, written copy, and increased functionality of the fundraising platform
- Create a branding and style guide with training sessions to be implemented company-wide in an effort to establish cohesive and consistent branding
- Create brand assets including pitch decks, one-sheets, and business cards used by all teams within the organization


Black Thought
- MC of The Roots / “The Tonight Show” House Band
Contracted to:
- Rebrand client’s digital presence, including social media platforms and public alignments with brand partners
- Co-create digital content to highlight client’s identity and establish him as independent of his band
- Write/edit speeches and scripts for public appearances and recorded content
- Seek and present opportunities in philanthropy, education, & entertainment
- Oversee day-to-day live appearances, publicity requests, and event production