Cali has been contracted to oversee projects ranging from creative endeavors to social justice movements and philanthropic efforts. Highlights and project descriptions follow below.
‘me too.’ Movement
Contracted to: helm logistics for the movement’s daily operations; oversee website rebranding and relaunch of metoomvmt.org—including coordination of forward-facing as well as backend engineering; manage relationships and strategies for educational and creative projects with companies including Deutsch, FCB West, and Essence Magazine; create brand assets including pitch decks; hire and train research assistants; oversee the process of compiling and verifying data sourced from a national survey; draft, distribute, and organize documents including consultant contracts and non-disclosure agreements (with assistance from an attorney); create weekly reports detailing progress of the aforementioned, as well as any monetary donations made in relationship with New York Women’s Foundation.
Ryan Coogler - Director; Founder of Blackout for Human Rights
Contracted to: oversee operations for rapper White Dave, including executive producing music videos, handling coordination of live events, arranging personal appearances, and managing publicity.
Also served as a producer and the talent coordinator of Coogler’s concept Justice for Flint--a large scale fundraising event featuring talent including Stevie Wonder and Janelle Monáe, as well as panel discussions. Live streamed and filmed with multiple cameras, the event was produced with a broadcast feel.
Black Thought - MC of The Roots / “The Tonight Show” House Band
Contracted to: rebrand client’s digital presence including social media; co-create digital content; write/edit speeches and scripts; seek and present opportunities in philanthropy, education, & entertainment; oversee day-to-day live appearances, publicity requests, and event production.